Expanding Market Reach for The Honest Company: A Case Study
SITUATION:
The Honest Company is an American consumer goods company that produces and sells eco-friendly, non-toxic, and sustainable lifestyle products such as baby care, personal care, home cleaning products, vitamins & supplements, and more. Founded by Hollywood actress Jessica Alba, the company’s mission is to create safe and effective products that support a healthy and happy life for customers and their families. The company has become a leader in the natural and organic products industry, offering products that are both affordable and effective.
TASK: As the Product Manager for Honest Company, I had the task to validate
the market, problem, and solution and identify the MVP features for the website.
ACTION: I identified and prioritized assumptions, then conducted market research and user interviews to get a better understanding of the market and the customer problem and built a prototype strategy. Next, I listed out features for the MVP using the RICE method of prioritization. Lastly, using MSCW and T-shirt frameworks and the Effort Value Map, I identified the
MVP features. I achieved all these using the Agile Methodology.
RESULT: I identified the MVP features and listed them in the form of user stories. As a result, most young mothers are willing to use the Honest Company products provided they are very affordable and easily accessible.
The Honest Company has the opportunity to expand across more countries especially Nigeria to improve its market share.